The App Store and the Return of Discoverability

June 13th, 2009

In the beginning, it was pretty easy to find the right app for exactly one’s needs; after the explosion of submissions to the store after launch, it became increasingly difficult to find apps that someone would want. MG Siegler at Techcrunch  has proposed a solution to this problem with a feature already built in to iTunes: the Genius recommendation system.

At its most simple level, it could probably work like this: Say there’s an app that you downloaded and really like, Apple should be able to recommend other apps of a similar genre you might like based on what others’ downloading habits are. But Apple could probably go much deeper than that and see which apps you use (or at least launch) the most, and use that as a basis for these recommendations as well. And it could also use the star rating system it already has in place as another point of recommendation — though it should probably make it easier to rate apps from within iTunes if it does that.

Seems like a perfect way to find relevant, well-made apps based on what you already use.


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