Re-design time:

When we launched Brand New back in October 2006 I have to admit that I haphazardly put the blog together. I wanted to do it quick and painless, not knowing or assuming that it would become our flagship blog. 30 months, 420-plus posts and 25,000-plus comments later, it was time to give Brand New a relative taste of its own medicine and we decided to redesign it.

The design is much more subdued: a simpler color scheme and lighter elements allow the content (logos, identities, and such) to be more prominent. The comments are finally threaded, aiding in the already intelligent discussion that goes on there. It’s a very clean (if minor) change to one of the best design sites out there.

(Via Renato Valdés Olmos)

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