Signal vs. Noise:

It’s easy to fall into this trap. You know the scenario… you’re knee-deep in a design and engaged in the back and forth of feedback and revisions. You are carefully revising your design, following the directions to the letter. Somewhere along the way, you’ve turned off your brain and stopped designing.

When you’re getting direction from a client, manager, art director, etc., it is easy to fall into the mode of just following instructions. You get so caught up in getting it right that you forget to keeping thinking about the problem. In an effort to please, you take feedback as solutions instead of suggestions.

If you’re a designer, you’ve got to be strong enough to make you own decisions. Don’t be stiff armed by your client, but don’t disregard what they’re saying either. Do what’s right for the problem at hand.

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