Build It, and They Will Come

August 10th, 2009

Dan Frommer on John Gruber:

John, reached by e-mail, wouldn’t comment on how much money his site makes, but he says it provides his full-time income. He says the site has recently been close to averaging 2 million monthly pageviews and about 250,000 monthly unique visitors — including some very important ones at Apple headquarters. He also estimates about 150,000 subscribers to his RSS feed.

Very impressive, especially for a one-man media company. A coy one, at that: “Sounds corny, but I don’t focus on numbers,” Gruber is quick to add. “I just try to write good stuff.”

It’s the quote at the end that really strikes a chord. Basically: do what you love, work the hell out of it, and people will find it.

Visit the link


Leave a Reply