Though it’s not a complete change, it’s a new way of utilizing the MTV logo and brand:
On-air, the ‘new’ logo serves a purpose. Remaining stationary at all times on the screen’s upper left corner, the logo is treated as an anchor for a new navigation-like system. Reminiscent of interfaces on the web, program information and progress bars are oriented next to the logo, showing how far viewers are into the current program (ala YouTube) and which terrible reality shows are coming up next.
It’s nice, and the animated spots are very nice; instead of having the color within the logo (like in the past) they have made the other elements of the brand more vibrant, while leaving the logo clean and monotone.