idsgn:
The 2010 IKEA catalog, now arriving at doorsteps around the world, reveals the company’s choice to change all typography to the Microsoft font that every web designer has grown to hate (you can already hear the cries). Verdana, specifically designed for on-screen readability, first shipped with Internet Explorer 3 in 1996. Being one of the better looking ‘Core fonts for the web’—a limited selection which also includes Arial, Comic Sans, and Times New Roman—Verdana has become one of the most widely used fonts on the web (but rarely ever used in print).
Iconic, beautiful, and very useful as a typeface, Futura was the IKEA style. It meant just as much as the furniture they sold, because it embodied their style in words. Futura is IKEA, not Verdana.